We’re in the thick of the spring market now! Use these trending Reels to give your listings that extra boost.

If you’re new to Instagram Reels, check out our article, Instagram Reels 101: Your ultimate starter guide.

 

Dreamy home

This dreamy trending sound is the perfect soundtrack to show off the best features of your latest listings.

What you’ll need: 10 videos ranging between 1.6 and 2.4 seconds.

How to make it

Step 1: Tap here to view the Reel on Instagram.

Step 2: Tap the “use template” button at the bottom left of your screen.

Step 3: Input your 10 clips in the order you prefer.

Step 4: Tap “next”’ and add text to the centre of your video if desired. If so, keep it very simple and place it at the centre of your screen.

Step 5: Tap “next”, then input your caption — keep it short and sweet with a clear call to action (CTA), letting people know this home can be theirs.

Step 6: Select “edit cover” to either add your own cover or select a moment in the video you’d like to use as the cover image.

Step 7: Scroll down and tag your location so the algorithm shows your content to people interacting with content in the same area.

Step 8: Hit “share.”

Views: 1.5M
Source: andreavetrano

 

Swing the doors open

This Reel is as simple as it gets. Set your phone up on a tripod in front of a door or set of doors, then simply open the door to reveal the room inside. This could be the door to the primary bedroom, a spa-like ensuite, an office, the library, the front door, etc.

Create a Reel for each room! It’s easy content to make. You can be in the video and show yourself opening the door, walking through and disappearing into the room. You can crouch and slowly push the door(s) open from the bottom, keeping out of sight. If it’s easier, you can even attach a clear fishing line to the handle and, from inside the room, slowly pull the door open.

What you’ll need: A single video lasting 4-6 seconds.

How to make it

Step 1: Tap here to view the Reel on Instagram.

Step 2: Tap the trending sound, then “use audio” to get started.

Step 3: Input your video.

Step 4: Tap “next”’ and add text to the centre of your video if desired. Remember to keep it simple, so the focus remains on the listing you’re showing off.

Step 5: Tap “next”, then input your caption — keep it short and be sure to mention that it’s for sale, with a CTA.

Step 6: Select “edit cover” to either add your own cover or select a moment in the video you’d like to use as the cover image.

Step 7: Scroll down and tag your location so the algorithm shows your content to people interacting with content in the same area.

Step 8: Hit “share.”

Views: 326K
Source: longingtocomehome

 

Home for the summer

What would the summer months spent in your latest listing look like? Create short clips of the best spots in the home, especially where buyers can spend time relaxing with family and friends. You can pan from one side to the other, up and down, down and up … mix it up! But remember to take it slow — no quick movements.

What you’ll need: 14 clips, all 0.7 seconds in length.

How to make it

Step 1: Tap here to view the Reel on Instagram.

Step 2: Tap the “use template” button at the bottom left of your screen.

Step 3: Input your 14 clips in the order you prefer.

Step 4: You can leave the video without text or add simple text, like, “Spend the summer in your dream home.”

Step 5: Tap “next”, then input your caption — keep it short and sweet with a clear CTA.

Step 6: Select “edit cover” to either add your own cover or select a moment in the video you’d like to use as the cover image.

Step 7: Scroll down and tag your location so the algorithm shows your content to people interacting with content in the same area.

Step 8: Hit “share.”

Views: 1.4M
Source: ericallenluis

 

Garden in bloom

Does your listing have a beautiful garden? Maybe a gorgeous backyard perfect for enjoying the warmer months? Set up your phone on a tripod and let the environment do its thing. This one’s especially ideal when there’s a slight breeze that causes a bit of movement. If it feels a little too still, you can add movement by simply walking into the frame and setting down an ice-cold drink and a book, then walking away again.

What you’ll need: A single video clip 10-12 seconds long.

How to make it

Step 1: Tap here to view the Reel on Instagram.

Step 2: Tap the trending sound, then “use audio” to get started and input your video.

Step 3: Tap “next” and add text to your video if desired.

Step 4: Tap “next”, then input your caption — keep it short and sweet with a clear CTA inviting people to learn more about the listing or to book a private showing.

Step 5: Select “edit cover” to either add your own cover or select a moment in the video you’d like to use as the cover image.

Step 6: Scroll down and tag your location so the algorithm shows your content to people interacting with content in the same area.

Step 7: Hit “share.”

Views: 857K
Source: worldofkerry

 

Summer at home could look like this

This Reel template is another great opportunity to show your potential buyers what the slower summer moments can look like in their dream home.

Take short clips of the locations in the home where homeowners would have those moments. The pool, the deck, the BBQ, the kitchen with natural light flooding in, the little table for two set up on the front porch, the garden, the firepit, etc.

What you’ll need: 11 clips of around the home, or stick to one area if you prefer! Videos should range from 0.6 to 1.2 seconds.

How to make it

Step 1: Tap here to view the Reel on Instagram.

Step 2: Tap the “use template” button at the bottom left of your screen.

Step 3: Input your three clips in the order you prefer.

Step 4: Tap “next” and add your text. You can say something like, “Summer at home could look like this” or, “Summer in your dream home” and elaborate a little more in your caption.

Step 5: Tap “next” again, then input your caption — keep it short and sweet with a clear CTA.

Step 6: Select “edit cover” to either add your own cover or select a moment in the video you’d like to use as the cover image.

Step 7: Scroll down and tag your location so the algorithm shows your content to people interacting with content in the same area.

Step 8: Hit “share.”

Views: 30.3K
Source: kamelja

 

Make sure you sign up for the REM newsletter to be alerted when the next Reels for Realtors piece is released. This way, you’ll always know the latest trends in Instagram Reels.

 

Spring market, busy, keeping it short — let’s do this!

If you’re new to Instagram Reels, check out our article, Instagram Reels 101: Your ultimate starter guide.

 

Exquisite elegance

The elegant sound and template of this realtor’s Reel are perfect for showing off your latest luxurious and/or well-staged listing.

What you’ll need: Nine video clips, ranging from 1.3 to 2.4 seconds in length.

How to make it

Step 1: Tap here to view the Reel on Instagram.

Step 2: Tap the “use template” button at the bottom left of your screen.

Step 3: Input your nine clips in the order you prefer.

Step 4: Tap “next”’ and add text to the centre of your video if desired. If so, keep it simple, as shown in the attached Reel.

Step 5: Tap “next”, then input your caption — keep it short and sweet with a clear call to action (CTA), letting people know this home can be theirs.

Step 6: Select “edit cover” to either add your own cover or select a moment in the video you’d like to use as the cover image.

Step 7: Scroll down and tag your location so the algorithm shows your content to people interacting with content in the same area.

Step 8: Hit “share.”

Views: 53.8K
Source: chesleymccarty

 

Can I take you to a moment?

I’m sure I’ve mentioned this before, and I always mention this when training clients in social media, but every corner, every angle of a home is its own moment. This trending sound is perfect for showing off each of those moments.

Take footage of the best moments in your current or upcoming listings, simply panning from one side to the other slowly. This could be the kitchen, the kitchen table, the living room window, a balcony, the front door, a reading nook, a garden … The possibilities are endless and you can feel free to create a Reel for every single one of them.

What you’ll need: A single video lasting up to eight seconds.

How to make it

Step 1: Tap here to view the Reel on Instagram.

Step 2: Tap the trending sound, then “use audio” to get started.

Step 3: Input your video.

Step 4: Tap “next”’ and add text to the centre of your video if desired. Remember to keep it simple, so the focus remains on the listing you’re showing off.

Step 5: Tap “next”, then input your caption — keep it short and be sure to mention that it’s for sale, with a CTA.

Step 6: Select “edit cover” to either add your own cover or select a moment in the video you’d like to use as the cover image.

Step 7: Scroll down and tag your location so the algorithm shows your content to people interacting with content in the same area.

Step 8: Hit “share.”

Views: 856K
Source: happywifenewlife

 

Hello Monday

Mondays aren’t really most people’s favourite thing … but what would it look like in a potential buyer’s dream home? Show off the areas in the home where people would spend their Monday mornings.

Brewing a pot of coffee on the kitchen counter, making breakfast on the gorgeous stainless steel stove or serving both on the lovely kitchen table drenched by natural light. Or, maybe your listing has a fantastic home office, as shown in this Reel.

What you’ll need: Three video clips, the first being 2.6 seconds, the second being 2.4 seconds and the last being 2.7 seconds.

How to make it

Step 1: Tap here to view the Reel on Instagram.

Step 2: Tap the “use template” button at the bottom left of your screen.

Step 3: Input your three clips in the order you prefer.

Step 4: You can leave the video without text or add simple text, like this Reel does, in the centre of your video. You can do something like, “Hello Monday” or “Monday morning in your dream home.”

Step 5: Tap “next”, then input your caption — keep it short and sweet with a clear CTA.

Step 6: Select “edit cover” to either add your own cover or select a moment in the video you’d like to use as the cover image.

Step 7: Scroll down and tag your location so the algorithm shows your content to people interacting with content in the same area.

Step 8: Hit “share.”

Views: 216K
Source: longingtocomehome

 

Spring flowers

Keeping the spring theme going with this one! You can do what this creator did and slowly pan from one side to the other.

Here’s a second idea for this sound: start zoomed in on a table or counter, put down a fresh bouquet of spring flowers and then slowly zoom out (walk backwards) to expand and reveal more of the room.

What you’ll need: A single video clip lasting up to eight seconds.

How to make it

Step 1: Tap here to view the Reel on Instagram.

Step 2: Tap the trending sound, then “use audio” to get started and input your video.

Step 3: Tap “next” and add text to your video if desired.

Step 4: Tap “next”, then input your caption — keep it short and sweet with a clear CTA inviting people to learn more about the listing or to book a private showing.

Step 5: Select “edit cover” to either add your own cover or select a moment in the video you’d like to use as the cover image.

Step 6: Scroll down and tag your location so the algorithm shows your content to people interacting with content in the same area.

Step 7: Hit “share.”

Views: 451K
Source: salinamariahome

 

You’re in the right place

Not only is this a great Reel template to show off your latest listing, but you can use this format to show off your team and find some potential followers/buyers.

For your latest listing, show off the best three spots of the home. For non-listing Reels, you can mention unique things or experiences your clients get when working with you. Here’s an example of how I would plan out the text:

Audio: If this is your vibe …
Text: If you’re looking for your dream home

Audio: Or this …
Text: In *your area here*

Audio: Or this …
Text: And need a *describe your team here*

Audio and text: Then you’re in the right place

What you’ll need: You can either just use the audio and add a single video featuring you and your team, or you can do three clips ranging from 1.6 to 6.1 seconds of the items described in your text.

How to make it

Step 1: Tap here to view the Reel on Instagram.

Step 2: Tap the “use template” button at the bottom left of your screen.

Step 3: Input your three clips in the order you prefer.

Step 4: Tap “next” and add your text. Be sure to time the text so it appears and disappears at the right moment.

Step 5: Tap “next” again, then input your caption — keep it short and sweet with a clear CTA.

Step 6: Select “edit cover” to either add your own cover or select a moment in the video you’d like to use as the cover image.

Step 7: Scroll down and tag your location so the algorithm shows your content to people interacting with content in the same area.

Step 8: Hit “share.”

Views: 170K
Source: ourmidwayhome

 

Make sure you sign up for the REM newsletter to be alerted when the next Reels for Realtors piece is released. This way, you’ll always know the latest trends in Instagram Reels.

Just like the weather, the spring market is starting to heat up, which means you’re getting extra busy. With that in mind, I’ve collected five trending Reels that are ridiculously easy to make for your listings.

If you’re new to Instagram Reels, check out our article, Instagram Reels 101: Your ultimate starter guide.

 

The modern slideshow

If you want to create a Reel with only images, using this type of template is the way to do it. This kind of Reel is fast-paced, giving people a glimpse of the aesthetically pleasing images of your listing. Chances are they’ll stick around to watch it a second time and follow your CTA (call-to-action) to learn more about the listing.

What you’ll need: 16 pictures of the listing you’d like to feature.

How to make it

Step 1: Tap here to view the Reel on Instagram.

Step 2: Tap the “use template” button at the bottom left of your screen.

Step 3: Input your 16 pictures in the order you prefer.

Step 4: Tap “next”’ and add text to the centre of your video if desired. If so, keep it simple. Let the home speak for itself.

Step 5: Tap “next”, then input your caption — keep it short and sweet with a clear CTA.

Step 6: Select “edit cover” to either add your own cover or select a moment in the video you’d like to use as the cover image.

Step 7: Scroll down and tag your location so the algorithm shows your content to people interacting with content in the same area.

Step 8: Hit “share”.

Views: 30.7K
Source: jafarshadkamart

 

Spring soundtrack

You can create multiple versions of this Reel! Select a room in your listing, ensure your camera is steady and pan from one side to another slowly. You can also set up your phone on a tripod and film a single area of the home — just make sure there’s movement!

For example, curtains billowing in the breeze, or maybe you move into the frame and either pour a cup of coffee or simply place a cup on a table.

What you’ll need: A single video lasting up to 9 seconds.

How to make it

Step 1: Tap here to view the Reel on Instagram.

Step 2: Tap the trending sound, then “use audio” to get started.

Step 3: Input your video.

Step 4: Tap “next”’ and add text to the centre of your video if desired.

Step 5: Tap “next”, then input your caption — keep it short and be sure to mention that it’s for sale, with a CTA.

Step 6: Select “edit cover” to either add your own cover or select a moment in the video you’d like to use as the cover image.

Step 7: Scroll down and tag your location so the algorithm shows your content to people interacting with content in the same area.

Step 8: Hit “share”.

Views: 261K
Source: interiorbygini

 

Make a cup of coffee

This is a great trending sound to show off a kitchen. Similar to the last Reel, you can set up your phone so it films a certain area with a bit of movement. Pour a cup of coffee, or maybe the coffee is already made and you’re adding cream. Simply set the scene in an aesthetically pleasing way and create a short clip.

What you’ll need: A single video that lasts up to 10 seconds. Since this is a still video, I’d recommend keeping it closer to 5-6 seconds long.

How to make it

Step 1: Tap here to view the Reel on Instagram.

Step 2: Tap the trending sound, then “use audio” to get started.

Step 3: Either leave the video without text, like this one, or add simple text in the centre of your video. You can do something like, “Pour a cup in your dream home”, or “Just listed in your area”.

Step 4: Tap “next”, then input your caption — keep it short and sweet with a clear CTA.

Step 5: Select “edit cover” to either add your own cover or select a moment in the video you’d like to use as the cover image.

Step 6: Scroll down and tag your location so the algorithm shows your content to people interacting with content in the same area.

Step 7: Hit “share”.

Views: 315K
Source: littlewhitemanor

 

For sale

This Reel template is perfect to show off your latest listing.

What you’ll need: Eight slow pan clips. The first should be 2.4 seconds long, and the following seven should be 1 or 1.1 seconds.

How to make it

Step 1: Tap here to view the Reel on Instagram.

Step 2: Tap the “use template” button.

Step 3: Input your eight video clips in the preferred order.

Step 4: Tap “next” and add your text. The title should be something like “Just Listed” or “For Sale”, then add a short subtitle that describes the listing.

Step 5: Tap “next”, then input your caption — keep it short and sweet with a clear CTA inviting people to learn more about the listing or to book a private showing.

Step 6: Select “edit cover” to either add your own cover or select a moment in the video you’d like to use as the cover image.

Step 7: Scroll down and tag your location so the algorithm shows your content to people interacting with content in the same area.

Step 8: Hit “share”.

Views: 102K
Source: chesleymccarty

 

Can I call you Rose?

Like this Reel, you can focus on the home’s spa ensuite, or really any area that promotes relaxation. You can create a Reel for the primary bedroom, the beautiful kitchen or a great reading nook.

What you’ll need: A single video, panning from one side to the other, around 7-10 seconds long.

How to make it

Step 1: Tap here to view the Reel on Instagram.

Step 2: Tap the trending sound, then “use audio” to get started.

Step 3: Input your video and tap “next”. You can add text to the video if you’d like.

Step 4: Tap “next” again, then input your caption — keep it short and sweet with a clear CTA.

Step 5: Select “edit cover” to either add your own cover or select a moment in the video you’d like to use as the cover image.

Step 6: Scroll down and tag your location so the algorithm shows your content to people interacting with content in the same area.

Step 7: Hit “share”.

Views: 236K
Source: hei.natascha

 

Make sure you sign up for the REM newsletter to be alerted when the next Reels for Realtors piece is released. This way, you’ll always know the latest trends in Instagram Reels.

 

 

Ready to sharpen your Instagram game, boost lead generation and grow your community (and your real estate business) this year?

In an era where authenticity reigns supreme, delivering unforgettable social content that captivates is the secret sauce for taking your real estate brand to the next level.

What makes content unforgettable, you ask? Today, we’re spilling our agency-approved Instagram tips and strategies for increasing engagement and building a real estate brand that stands out from the crowd.

 

Crush your captions

 

To create compelling captions that resonate with your audience, use a proven caption formula to drive engagement on Instagram:

 

1. Start with a scroll-stopping hook. You already know from scrolling through social media that the hook is what makes you stop and read. Strong hooks evoke emotion and make viewers think “I HAVE to hear what they’re going to say next!” This could be a compelling question, a bold statement or a powerful statistic related to real estate.

Here are some unique hook examples.

• Use a “what if” scenario: “What if you could cut your mortgage in half?”
• Strike their curiosity: “This one tip helped my client sell for tens of thousands more…”
• Go against the grain: “I’m done with the ‘sold over asking’ marketing tactic. Here’s why…”

 

2. Tell a story. When it comes to Instagram marketing, sharing basic tips and generic advice is no longer an effective strategy. Instead, use storytelling in your caption to connect with your audience more deeply, provide valuable insight and stir emotion. Make your content memorable and impactful by sharing your personal experiences and lessons learned as a realtor.

Remember, every story has a beginning, middle and end. Use the beginning to paint the picture of the problem, share the climax in the middle (what happened next) and then offer key takeaways to end with the solution or transformation.

 

3. Add a call to action. Don’t overlook this important step in creating a killer caption. At the end of your post, invite viewers to engage with a clear call to action that prompts them to take the next step — like visiting your website, booking a consultation or engaging with your content.

For example:

“Head over to the link in my bio to schedule your free call.”

“Comment ‘MOVE’ and I’ll send you my free Buying Guide!”

“Ready to buy or sell a home in 2024? Hop into my DMs and we’ll chat about your real estate goals!”

 

Show the real you

 

You keep getting told to “show up authentically”, but what does this even mean? The reality is, it’s different for everyone. The best way to connect with your audience is to share a glimpse into your daily life — morning coffee at your favourite local spot, your furry friends or the Netflix show you’re currently binging, for example.

Contrary to popular belief, potential clients aren’t necessarily going to connect with you for what you sell. They’re going to connect with you because of who you are. And, as it turns out, once people feel connected with you, they’ll be a lot more interested in your business. 

The easiest place to start? Your Instagram stories! Showing up regularly on your Instagram stories is the perfect way to share relatable moments and establish trust with your audience. This is what really entices your dream clients to “slide into your DMs.”

Ask yourself: who are you outside of your role as a real estate agent? Maybe you’re also a parent who spends your free time hiking and LOVES thrifting on the weekend. Whatever your interests are, sharing what makes you unique provides endless opportunities to connect with potential clients. 

 

Document with video

 

Instagram Reels has become a powerful tool for boosting engagement and nurturing your audience. The best part? You don’t need extensive video shooting or editing skills to do it. 

Help potential clients visualize working with you by capturing simple b-roll (short, behind-the-scenes video clips) of your daily life as a real estate agent. It can be as simple as unlocking a door, touring a home, exploring a neighbourhood, talking on the phone or working on your laptop. Once you’ve gathered your clips, it’s time to tell a story. 

Give these Reel prompts a try: 

• Day in the life of a realtor
• Staging a home: What you see vs what you don’t
• Red flags to look for when buying a home
• Green flags to look for when choosing a realtor

 

Maximize your reach with carousels

 

Camera shy? You’re not alone. Luckily, carousel posts are another effective way to boost engagement on Instagram. Here are a few ways to use carousel posts in your content strategy.

Education. Educate your audience about the current state of the real estate market, emerging trends and investment opportunities. Break down complex topics related to real estate into easy-to-understand slides, providing step-by-step instructions, tutorials or informative graphics. Refer to the caption formula above for mapping out your carousel.

Client success stories. Use carousels to share success stories from past clients. Keep in mind that it’s not just about sharing client feedback, it’s about spelling out the transformation from the client’s perspective while, at the same time, showcasing your expertise. 

Local business and neighbourhood highlights. Highlight local businesses to showcase the community and support fellow entrepreneurs. Include photos of businesses such as coffee shops, boutiques or restaurants, along with captions that describe the products or services they offer and why they’re worth visiting. Encourage viewers to support local businesses and explore the neighbourhood.

 

Put it into practice

 

Your turn! Use these proven strategies in your Instagram marketing today, and you’ll start seeing results. By embracing these tactics, you’ll not only enhance your content but also cultivate an online presence that resonates deeply with your ideal clients and keeps you top-of-mind when they’re ready to make a move. 

 

Up next, stay tuned for some of our best website tips to attract the right audience and leave them wanting more (plus, find out what NOT to do!)

 

I’ve got your trending Reels for February, let’s jump right into it.

If you’re new to Instagram Reels, check out our article, Instagram Reels 101: Your ultimate starter guide.

 

Look at me

What you’ll need: Just one video that lasts from 4 to 5 seconds.

How to make it:

Step 1: Tap here to view the Reel on Instagram.

Step 2: Tap the sound below the caption and select “use audio” to get started.

Step 3: Input your 4 to 5-second clip in the order you prefer.

Step 4: Tap “next”’ and add text to the centre of your video if desired. If so, keep it simple. Let the home speak for itself.

Step 5: Tap “next”, then input your caption — keep it short and sweet with a clear call-to-action (CTA).

Step 6: Select “edit cover” to either add your own cover or select a moment in the video you’d like to use as the cover image.

Step 7: Scroll down and tag your location so the algorithm shows your content to people interacting with content in the same area.

Step 8: Hit “share”.

Views: 211K
Source: motekcafe

 

Now this is how you show off a listing

What you’ll need: 12 videos of your latest listing ranging from 0.4 seconds to 1.4 seconds.

How to make it:

Step 1: Tap here to view the Reel on Instagram.

Step 2: Tap “use template” to get started.

Step 3: Input your 12 videos in the preferred order.

Step 4: Tap “next”’ and add text to the centre of your video. Try a style similar to this Reel.

Step 5: Tap “next”, then input your caption — keep it short and be sure to mention that it’s for sale, with a CTA.

Step 6: Select “edit cover” to either add your own cover or select a moment in the video you’d like to use as the cover image.

Step 7: Scroll down and tag your location so the algorithm shows your content to people interacting with content in the same area.

Step 8: Hit “share.”

Views: 412K
Source: chesleymccarty

Step inside

What you’ll need: Six videos of your listing ranging between 1.2 and 1.6 seconds.

How to make it:

Step 1: Tap here to view the Reel on Instagram.

Step 2: Tap “use template” to get started and input your six videos.

Step 3: Add text in the same style as shown here. Input your area in the larger letters, then either type in the address or home type in the subtext.

Step 4: Tap “next”, then input your caption — keep it short and sweet with a clear CTA.

Step 5: Select “edit cover” to either add your own cover or select a moment in the video you’d like to use as the cover image.

Step 6: Scroll down and tag your location so the algorithm shows your content to people interacting with content in the same area.

Step 7: Hit “share”.

Views: 261K
Source: thepropertyphotographerltd

 

Community spotlight

What you’ll need: 21 clips or your favourite local spot ranging from 0.7 to 1 second.

How to make it:

Step 1: Tap here to view the Reel on Instagram.

Step 2: Tap the “use template” button.

Step 3: Input your 21 video clips in the preferred order.

Step 4: Tap “next”, then input your caption — start with the name of the business or area you’re spotlighting. Keep it short and sweet with a clear CTA inviting people to learn more about the listing or to book a private showing.

Step 5: Select “edit cover” to either add your own cover or select a moment in the video you’d like to use as the cover image.

Step 6: Scroll down and tag your location so the algorithm shows your content to people interacting with content in the same area.

Step 7: Hit “share”.

Views: 262K
Source: pophamsbakery

 

Baby, I’m yours

What you’ll need: 15 video clips, all 0.6 seconds long. This can be for your latest listing or a community spotlight!

How to make it:

Step 1: Tap here to view the Reel on Instagram.

Step 2: Tap “use template” at the bottom left of your screen.

Step 3: Input your clips in the desired order.

Step 4: Select “next” and add text to the video if you’d like.

Step 5: Tap “next” again, then input your caption — keep it short and sweet with a clear CTA.

Step 6: Select “edit cover” to either add your own cover or select a moment in the video you’d like to use as the cover image.

Step 7: Scroll down and tag your location so the algorithm shows your content to people interacting with content in the same area.

Step 8: Hit “share”.

Views: 443K
Source: themunchbrunchkids

 

Have you been using these trending Reel templates? Drop a link to your Reel in the comments below! We’d love to check it out.

 

 

Happy New Year! If you’re looking for some fresh Reel trends to jump on and start 2024 on the right track, you’ve come to the right place.

If you’re new to Instagram Reels, check out our article, Instagram Reels 101: Your ultimate starter guide.

 

2024 Energy

What you’ll need: 14 video clips ranging from 0.1 to 0.9 seconds that describe the energy or goals your clients want to accomplish this year, or that you and your team want to accomplish yourselves!

How to make it:

Step 1: Tap here to view the Reel on Instagram.

Step 2: Tap “use template” at the bottom left of your screen.

Step 3: Input your clips in the desired order.

Step 4: Select “next” and add your text.

Step 5: Tap “next”, then input your caption — keep it short and sweet with a clear CTA.

Step 6: Select “edit cover” to either add your own cover or select a moment in the video you’d like to use as the cover image.

Step 7: Scroll down and tag your location so the algorithm shows your content to people interacting with content in the same area.

Step 8: Hit “share”.

Views: 1.8M
Source: thismodernstyle

 

 

POV: You find your dream home in [insert area here]

Show your audience what a dream home in your area would be!

What you’ll need: For this Reel, you’ll need six clips ranging from 1 to 1.5 seconds in length.

How to make it:

Step 1: Tap here to view the Reel on Instagram.

Step 2: Tap “use template” to get started.

Step 3: Input your six short clips in the order you prefer.

Step 4: Tap “next”’ and add text to the centre of your video that says something like, “POV: You find your dream home in (area).” Keep the text there for the duration of the video.

Step 5: Tap “next”, then input your caption — keep it short and sweet with a clear call-to-action (CTA).

Step 6: Select “edit cover” to either add your own cover or select a moment in the video you’d like to use as the cover image.

Step 7: Scroll down and tag your location so the algorithm shows your content to people interacting with content in the same area.

Step 8: Hit “share”.

 

Views: 231K
Source: davila_home

 

 

Enjoy the moment

Use this template to share the spaces in your listing where potential buyers can, well, enjoy the moment! Dinner with family in the dining room, coffee at the kitchen island in the morning, cozying up for a movie in the family room, a relaxing bath in the spa ensuite.

What you’ll need: Pick 5 of the best “enjoy the moment” spots in your listing and create short clips of each, ranging from 1.2 to 1.8 seconds.

How to make it:

Step 1: Tap here to view the Reel on Instagram.

Step 2: Tap “use template” to get started.

Step 3: Tap “add clips” and upload your clips in the preferred order.

Step 4: Tap “next”, then input your caption — keep it short and be sure to mention the fact that it’s for sale, with a CTA.

Step 5: Select “edit cover” to either add your own cover or select a moment in the video you’d like to use as the cover image.

Step 6: Scroll down and tag your location so the algorithm shows your content to people interacting with content in the same area.

Step 7: Hit “share.”

Views: 466K
Source: cabinski.at

 

 

Three in one

This is one of the few times you can use your horizontal footage in a Reel without zooming in or cutting anything off! Though, this one will require a little more work.

You’ll want to start with a tool like Canva to create three pages with three different sections on each. Don’t worry, I’ve got you covered there. Just make sure you have a free Canva account and download this template.

Once you’ve downloaded the template, add your preferred clips of your latest listing. You’ll need to download each slide separately to match up with the Reel’s template. Don’t worry, I’ve got you covered on the timing of each slide, too, as it’s already set in the template.

Alright, back to your regularly scheduled programming.

What you’ll need: Nine short clips filmed horizontally. Switch up the way you film it to match this Reel, by slow panning left to right or right to left. Just keep it simple as it might look a little chaotic otherwise.

How to make it:

Step 1: Tap here to view the Reel on Instagram.

Step 2: Tap “use template” to get started.

Step 3: Select “add clips” and input your three videos.

Step 4: Tap “next”, then input your caption — keep it short and sweet with a clear CTA.

Step 5: Select “edit cover” to either add your own cover or select a moment in the video you’d like to use as the cover image.

Step 6: Scroll down and tag your location so the algorithm shows your content to people interacting with content in the same area.

Step 7: Hit “share”.

Views: 404K +
Source: maelina.design

 

 

 

 

Welcome to…

What you’ll need: 11 photos or video clips of your latest listing ranging from 0.5 to 2 seconds.

How to make it:

Step 1: Tap here to view the Reel on Instagram.

Step 2: Tap the “use template” button.

Step 3: Input your 11 photos or video clips in the preferred order.

Step 4: Add this text to your video “Welcome to (add the address of the listing)”.

Step 5: Tap “next”, then input your caption — keep it short and sweet with a clear CTA inviting people to learn more about the listing or to book a private showing.

Step 6: Select “edit cover” to either add your own cover or select a moment in the video you’d like to use as the cover image.

Step 7: Scroll down and tag your location so the algorithm shows your content to people interacting with content in the same area.

Step 8: Hit “share”.

Views: 6M
Source: felisaxo

 

 

Are you finding these Reels for Realtors articles helpful or inspiring? We’d love to get your feedback, and please don’t hesitate to ask any questions you may have. Drop a line in the comments below.