As the founder of Faris Team, the highest-producing team in Canada, and a seasoned real estate expert with 16+ years of experience in the industry, Mark Faris has always been driven by the potential of real estate and the opportunities for wealth creation it provides.

This passion led him to establish a private equity firm dedicated to offering Canadians uncommon access to U.S. apartment real estate investments — a venture that has been both challenging and incredibly rewarding.

From Florida to founding Faris Capital Partners

Mark’s journey began in Florida during the COVID-19 pandemic, a period of unprecedented change and opportunity. Amidst this, he noticed significant untapped investing potential in apartments in the U.S., particularly in buildings where a value-add strategy can be employed.

This potential, however, remained largely inaccessible to Canadian investors. Recognizing this gap, Faris Capital Partners was born, aimed at simplifying cross-border investing and mitigating the complexities of dual taxation for Canadians. Learn more about Faris Capital Partners here.

Expertise at the core

At Faris Capital Partners, the approach to real estate investing is meticulous and driven by expertise. With a team boasting over 50 years of combined experience in real estate, and his leadership role in Canada’s top real estate team, Faris Team, Mark brings unparalleled knowledge to the table. His investment strategy is rigorous — analyzing over 100 deals to select “the one” that meets his high standards and projects substantial returns for his investors.

In the world of real estate investing, each deal tells its own story. As the founder of Faris Capital Partners, Mark has had the privilege of crafting many such narratives, but his latest project in Charleston holds a special place in his heart. As a broker and real estate expert, he has always believed in the power of transformative deals, and this one in Charleston is no exception.

Introducing the Charleston Portfolio

Let’s talk about the “Charleston Portfolio”, which is a testament to the team’s commitment to quality and value. Mark went on to say, “When the opportunity in Charleston presented itself, it felt like the stars had aligned. Charleston’s vibrant culture, rich history and booming economy made it an irresistible deal for our next big project.”

Comprised of two complexes built in 2003 and 2008, this 144-unit property represents a B+ asset in a B+ location in the Charleston, South Carolina MSA. Its proximity to major employment centres, like the Volvo Technical Center, Mercedes-Benz Center, Medical University of South Carolina and Roper St. Francis Healthcare, positions it uniquely for growth and tenant demand.

The Charleston Portfolio is not just an investment; it’s a vision for transformation. Mark’s strategy hinges on renovating 100 per cent of the classic interiors to platinum-level quality. This includes installing new vinyl plank flooring, granite countertops, stainless steel appliances and other modern interior features. These enhancements are projected to create a significant rental upside of approximately $320 per month per unit, a substantial increase that speaks to the property’s massive potential.

Moreover, the rebranding of the asset is integral to the strategy. With a new monument sign and improved marketing banners, Mark’s team aims to elevate the property’s profile, attracting a higher calibre of tenant and further enhancing its value.

Compelling returns for Canadian investors

For Canadian investors, the Charleston Portfolio represents an exceptional opportunity. With a projected 20.8 per cent average annual return (AAR) and a stable 6.5 per cent annual cash flow paid out monthly, this deal stands out in the market. The strategic location, coupled with the team’s comprehensive value-add strategy, positions this investment for significant growth and profitability.

What sets Faris Capital Partners apart is its commitment to offering Canadians seamless access to such lucrative U.S. real estate opportunities. The team navigates the complexities of cross-border investing, ensuring their investors earn passive income and reap the benefits without the typical hassles.

As he embarks on this exciting venture, Mark invites Canadian investors to join him and his team in benefitting from the Charleston Portfolio. At Faris Capital Partners, they’re not just investing in properties; they’re building generational wealth, creating value and opening doors to new possibilities.

Interested in learning more? Connect with Faris Capital Partners and explore how this investment can become a cornerstone of your portfolio. Fill out the form to learn more about the opportunity.

When you sit down with Mark Faris, it doesn’t take long to see why his team has done over 1,700 transactions in a single year. Even in 2023, when the market was down for many, his team still did over 1,000 transactions.

Kiran Gandhi and I sat down, over Zoom, with Mark recently to get a backstage pass to how Mark operates. We didn’t want to just break this down into what he’s doing now. We wanted to go back to the beginning, and then see how that approach has changed over the years.

Here’s a glimpse into how Mark built his business. His approach was shaped by necessity and ingenuity. Let’s dive into the journey.

In the beginning

Looking back to 2007, Mark brought up the piece that most don’t talk about early in their career: “There’s always a race when you start in real estate, a race before you run out of cash. You have a certain amount of money and you’re going to burn through that. And so, for me, there was a race there because we were burning through our credit cards and we had a limit.” 

Mark looked at the cost-effective methods for building his business when he didn’t have a lot of money available.

“Cold calling and door knocking, which a lot of agents don’t like, but I didn’t have any money for anything else. I’d bring them a little calendar. But I didn’t knock on every door. I’d only knock on the doors of the leads that I had from cold calling. It was a more targeted approach. (In) some cases I did full streets if it was in an area that I liked.”

Mark did 12 deals in his first six months and decided to set a goal of 40 deals for the next 12 months. He fell short and did 38. Then, he jumped from 38 to 100 in the next 12 months. Since then, he hasn’t looked back.

The script

We asked Mark what he did when he was cold-calling and door-knocking. What was he saying to people that contributed to his success?

Mark kept it simple. He’d call or knock and say: “Hi, it’s Mark Faris from Royal LePage, we just listed a home down the street from you. We’re really excited about it, we’re curious and we’re working hard for our sellers and want to get it sold. Do you know anyone looking to move to the neighbourhood? Any friends or family? Wouldn’t it be nice to be able to pick your own neighbour?” Then, he’d follow up with, “Oh, by the way, have you thought about selling?” 

The ice was broken and he already started to prove to potential clients how hard he works for his existing ones. That made him get in enough doors to gain the traction he needed to win the new real estate agent race.

The listing presentation

When someone is passionate about something you can tell. They lean in a bit, their face lights up and the enthusiasm shines through. Get Mark Faris talking about listing presentations and you’ll see the passion.

He likened how much he practiced listing presentations to how he used to practice shooting hundreds of pucks a day. “I can still pick the corners because I did it so much. The more you do something, the more fun it gets.”

Mark had his listing presentation fine-tuned. He’d start by telling the sellers he’d arrive within a 30-minute window. That way, if there was traffic or other issues causing delays, he wasn’t panicked about a few minutes here and there. He’d try to always arrive at the beginning of the window, but he had a buffer.

Then, he’d get himself enthusiastic and excited because enthusiasm sells. He’d walk in, pay a compliment about the home, take a tour of the home and then sit down to deliver his listing presentation. The focus is on being very clear about what differentiates him from other realtors and adds value to the seller.

Mark doesn’t believe in skipping the listing presentation, especially for friends and family. It will help save your relationship down the road. If you skip the regular procedure because they’re a close personal relationship, you put it at risk. You need to avoid the “What are you doing for me?” question that’s answered during a great listing presentation.

When Mark was still selling homes, he was personally selling 150 a year. It was starting to hold back his team’s growth. At its size, he needed to be focused on the business, not working in it. “That was a hard thing to give up, the listing appointments, because that was my baby,” he recalls.

Reputation is everything

“Reputation is built by leaving sparks and seeds of hope, love and care.”

This is something Mark shared in the interview, when he expressed there’s nothing more important to him and his team than their reputation within the community. It’s everything. It encourages more referrals because people put their reputations on the line by referring their contacts to you. They need to be confident you’ll protect that.

Mark understands that not everyone can be perfect — no one is expected to be. Your reputation is just as much built on what you do in those scenarios. Even if it means writing a check sometimes to cover a client’s loss when you weren’t legally required to. Don’t think of those situations as losing money in a deal; think about them as investing in your reputation.

When you fix mistakes, it shows people that you’re stepping up. Investing in your reputation is always the right move; it’s more important than money. Admitting, “I was off on that, here’s what I’m doing to make it right,” will cement you as their agent forever.

Focus on scale

Now, Mark’s time is spent mostly focusing on scale: how to scale the business up and make it better. 

When he was selling 150 homes a year and his team was doing 1,000, he was doing four to five listing presentations a day. He described it like he was a madman during that time. He was also asking himself how companies scale and why they hit ceilings. 

Mark is constantly reading books and looking for advice on what he can do to improve his business. For example, more than once during the interview that focused on us writing stories about him, he stopped to ask us questions that might help him improve his business. His care and passion shine through.

Mark doesn’t believe there are any silver bullets in this industry. Instead, he believes there are what he refers to as  “golden bee-bees” — the little things you do consistently over time. Just keep doing them better, that’s what creates and grows a brand. It’s the boring minutiae of the day that most get bored by.

He’s also not afraid to still get his hands dirty. When building out their ISA (inside sales) department, Mark’s team went through several iterations to figure out what worked. He jumped in while acting as the CEO to take lead calls to help refine the system. It was a lot of trial and error.

An avid believer in the systems and processes from the book Traction, by Gino Wickman, Mark sees himself in the visionary role. One of the pieces that really helped him scale was finding his vision. Then, he focused on the 20 per cent of processes that drive 80 per cent of results. 

The culture

Mark likes to ask his team members, “What’s the number one thing about working here?” The responses are always interesting but often vague — from “the people are great” to “there’s just something different here.” 

Mark views culture as a living, breathing challenge and is constantly asking himself about how to formulate a better team culture. You keep a high threshold for people coming in, and sometimes you have to “liberate people to the marketplace”, according to Mark. 

One thing was clear in talking to Mark: he knows what it takes to succeed and he focuses relentlessly on how to do so at a high level. Despite his success though, Mark could only be described as confidently humble. He knows he doesn’t know everything and is constantly trying to learn more.

Spend time with Mark Faris and you’ll see why he leads one of the top teams in the world. 

Photo source: FarisTeam.ca